As the new year begins we are thrilled to share some exciting news with you.

and brand is manufactured and sold by the same company (KnitPro Group). After careful consideration and strategic planning, we are proud to announce the merger of Knitter's Pride brand into a single, global unified brand KnitPro.

KnitPro and Knitter's Pride, are distinctive brands of quality knitting, crochet and fiber craft tools. This includes an extensive variety of knitting needles and crochet hooks as well as a complete line of accessories, bags and implements for the knitting and crochet artist.

KnitPro was started in year 2008 to cater to the European and International needle work markets. This was followed by Knitter’s Pride in year 2011 for the North American and Canadian markets.

Our products are used and enjoyed by millions of crafters world-wide. Since inception, both brands have enjoyed strong brand trust and loyalty owing to quality and the support of the businesses that promote them. We are proud that both our brands are synonymous with craftsmanship and creativity. 

We believe it is right time to bring both brands together under the global unified brand KnitPro. This decision is driven by our commitment to providing you with an even better and more cohesive experience. By bringing together the strengths of both brands, we aim to enhance our product offerings, streamline operations, and deliver a unified and outstanding brand experience.

In light of the merging of names, we will be redesigning all our packaging as part of our practice of using sustainable materials wherever possible. In addition, we will be enhancing our digital presence and combining our marketing channels under the one KnitPro brand name.

The one thing that will remain constant, of course, is our commitment to the quality and passion for precision that you associate with Knitter's Pride.

We want to assure you that this transition is being approached with the utmost care and consideration. Our team is working diligently to ensure a smooth integration process.

As we embark on this exciting journey, we sincerely thank you for your continued support. Your loyalty has been instrumental in our success, and we are eager to continue serving you with the same dedication and passion that you have come to expect from us.

Stay tuned for more updates and announcements in the coming months as we roll out the new brand. If you have any questions or concerns, please don't hesitate to reach out to our customer support team at

Thank you for being an integral part of our journey.

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